No Silver Bullets for Medicare Advantage Enrollment, Increased Creativity is Key
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No Silver Bullets for Medicare Advantage Enrollment, Increased Creativity is Key

While our current environment is uniquely challenging, understanding that it will take an integrated approach to MA enrollment is no surprise. Plans and Agents should consider creative differentiators.

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Health Plans Can Help Agents Communicate With Boomers
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Health Plans Can Help Agents Communicate With Boomers

Boomers, soon to participate in this year's AEP, really like to communicate. Now is the perfect opportunity to capture and keep their attention. Boomers want to be heard.

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OTC Benefits Are Crucial Considerations During AEP
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OTC Benefits Are Crucial Considerations During AEP

Value-based features like over-the-counter (OTC) items are must-have mainstays, and no longer nice-to-have options. Much like loyalty programs of all industries, today’s competitive health plan landscape requires that plans provide a bigger bang for the MA enrollee buck.

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