While our current environment is uniquely challenging, understanding that it will take an integrated approach to MA enrollment is no surprise. Plans and Agents should consider creative differentiators.
Boomers, soon to participate in this year's AEP, really like to communicate. Now is the perfect opportunity to capture and keep their attention. Boomers want to be heard.
Value-based features like over-the-counter (OTC) items are must-have mainstays, and no longer nice-to-have options. Much like loyalty programs of all industries, today’s competitive health plan landscape requires that plans provide a bigger bang for the MA enrollee buck.
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