No Silver Bullets for Medicare Advantage Enrollment, Increased Creativity is Key

While our current environment is uniquely challenging, understanding that it will take an integrated approach to MA enrollment is no surprise. Plans and Agents should consider creative differentiators.
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While our current environment is uniquely challenging, understanding that it will take an integrated approach to MA enrollment is no surprise. Plans and Agents should consider creative differentiators.

Plans consideringthecurrent Competitive Landscape and Parity versus Differentiation, Consumer Preferences, Consumer Demographics, and Creative Benefit Design will experience the best chance at MA enrollment success during AEP this year.

Creativity is Key

How plans communicate is important. And how creative they are with communicating their offerings, shapes perceptions of value for MA enrollees. Studies have shown that MA enrollees increasingly select Plans with robust over-the-counter (OTC) benefits during AEP.

Plans with creative benefit offerings are best poised for success.

Contact us today to learn more. 800.369.1139 www.engagenthealth.com.

About Engagent Health: Engagent Health allows users to manage all sales and marketing functions and support from a single sign-on software as a service (SaaS) platform, which provides support for all revenue generation activities. As the sales backend, the Engagent platform streamlines the sales process for onboarding internal and external sales agents, with integrated AgentOversight module, customer relations management (CRM) and commission payment modules to create a single resource for all member acquisition and efforts. Engagent Health is headquartered in Winter Park, FL. For more information, please visit www.engagenthealth.com